Press Release

Limited Too Launches New Book Series for ‘Tween Girls

Fast Friends Follows the Fun & Foibles of Maddy Sparks

NEW ALBANY, Ohio; May 29, 2003 – Limited Too, the specialty retailer for ‘tween (ages 7 to 14) girls, is introducing an exciting new book series of fiction for young girls. The first episode in the “Tuned In” series is titled Fast Friends, and chronicles the life of Maddy Sparks and her one – two – three new “BFFs” (Best Friends Forever). The book is a first person account of all the good, bad, worse, GREAT things that happen to a typical “’tween-age” girl, who is all about fun, fashion and friends.

‘Tween girls will love reading about Maddy and how she deals with being around her little brother, THE MOST RED-FACED MOMENT EVER, and Maddy’s amazing adventures with her friends. Young readers will get to know Maddy’s likes (favorite color is blue), and dislikes (broccoli). And how, right in the middle of her WORST DAY EVER, suddenly something incredibly cool happens.

The series is written by Julia DeVillers, the author of several acclaimed books for girls. The “Tuned In” collection is being published by Limited Too and will be available exclusively at Limited Too beginning July 3, 2003. Fast Friends is sure to get a “++++” rating with girls and their parents.

"Limited Too recognizes the value of reading, and The 'Tuned In' book series is an exciting opportunity to promote literacy among 'tween girls," said Scott M. Bracale, executive vice president for marketing at Limited Too.

Limited Too is a leading specialty retailer for active, fashion-aware ‘tween girls. The company sells apparel, swimwear, sleepwear, underwear, footwear, lifestyle and personal care products.

Limited Too currently operates 522 stores in 46 states and Puerto Rico and publishes a catalog coinciding with key 'tween shopping times throughout the year. Limited Too also conducts e-commerce on its Web site, http://www.limitedtoo.com. Limited Too is owned and operated by Too, Inc. (NYSE:TOO).

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/CONTACT: Robert Atkinson, Too, Inc., 614-775-3739, or batkinson@toobrands.com.

 

 

                   
 

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